Unicorn Darts

Wow, its been one hell of a summer so far. We have three large projects running at the moment that are all as exciting as they are big! The first of which; a brand new site for Unicorn Darts has just gone live with the first of two phases. We believe we have some incredible functionality up our sleeves that will transform this simple offering into the most important site in its sport, but more on that later. To co-incide with their brand new 2010 product range launch, and to celebrate a phenomenal year for their World Champions and new signings we hope we’ve put together a platform competent enough to see them through.
A perfect recession-friendly sport. darts is gaining hugely in popularity and Unicorn are way ahead of the pack. We’ll do our part to keep them there…
View the site
ProfissionAugust 18th, 2009
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Harmonie-intérieure
Fabien’s quirky online home-decoration workshop has been updated with some new posters. Take a look at the shop, the sticker sets are lovely.
UncategorizedJune 22nd, 2009
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Zyotism Iconic

I’m all but finished on Mischa’s new Zyotism ident. I’ve got a small exercise to complete in producing the logotype and then working the identity into his new site conceptual but its all looking good. The iconic has been designed to be very simple to recolour using a couple of soft gradients for inside and outside faces. The iconic also allows for a sort of pearlescent finish by running gradients over the top of each other. More on this soon…
Identity_May 26th, 2009
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Design And Design Yearbook 2009

Quantum Mortgages stationery is included in this years Design And Design Book of the Year. The book documents a different piece for every day of the year, weighing in at well over 750 pages – its a great collection. Available through Index Books.
More at Design And Design
Quantum Mortgages Corporate Identity case study
ProfissionMay 18th, 2009
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Post to FFFFOUND!
I’ve read a lot of critical debate over ffffound both on the web and in the likes of Creative Review and its ilk recently; a sign of its blooming popularity no doubt. I have to disagree though, i think ffffound is a fantastic resource and has become one of my most trusted inspiration sources. With precipitation has come opportunity. As long as we’re all discovering, we’re all growing. Lest we forget that the medium is here to enable everyone to publish anything. We don’t need people filters.
My ffffound.
UncategorizedApril 20th, 2009
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Porn & Beauty Identity

An identity for Jan and Hilde’s new fashion photography blog Porn & Beauty. As Jan writes in summary; “It’s a place for us to present photography we adore, respect or just plain find interesting. Contrary to what the name suggests, we will not post a whole lot of porn here, so put it back in your pants” the logo is a playful and equally contrary take on the two keywords. The identity, though, revolves around the all-important ampersand.
Finding the right one for this identity was crucial – it holds both words together and forms the foundation for how the identity is to be read. Emigre’s Missionary face (Miles Newlin 1991) was perfect for this; the flowing, whimsical flourishes collect into an elegant and playful open face that perfectly toys with legibility, avant-garde enough to compliment the strong, stark forms of Linotype’s Alternate Gothic No.2, which is currently enjoying something of a renaissance. The blog features a simpler non-textured version. This one was just for fun.
Take a look
Identity_March 30th, 2009
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Quantum Money

In 2006 we successfully rebranded mortgage broker Quantum. Since then they have had a great ride, winning awards year on year and gaining recognition in their industry. Work has now started on a slight evolution to that original exercise to promote a wider spectrum of services. The new umbrella offering; Quantum Money will come into being after April with a new website and stationery.
Quantum Identity Case Study
ProfissionMarch 12th, 2009
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Michael Feihstel – Hello Sundays! Pt. 6
An old friend of mine Michael Feihstel has just released a wonderfully laid back mix. Michael is an accomplished, eclectic producer. Genre in and around prog. mood pretty chilled. Definitely worth a listen.
Download from here
My work with Michael
UncategorizedFebruary 27th, 2009
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Inspired by: Gareth Long

Gareth Long’s lenticular series Untitled (Stories) is well worth a look. From his site: A series of nine lenticular prints based on the four paperback novels of J.D. Salinger that use and manipulate the iconic but anonymous cover designs. The six-foot prints reconfigure and animate the brightly coloured geometric lines of the book covers, suggesting the modernist art historical precedents of abstract painters such as Stella and Lewitt, Minimalism, or even the Op Art movement. As such, questions arise as to Salinger’s position towards modernism and modernity and the subsequent appropriate—or perhaps inappropriate—design of these books.
Video of Untitled (Buddy) in situ here
UncategorizedFebruary 23rd, 2009
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Identity Sub-folio

Recently i’ve been working on a sub-folio to Baseref to deal with the various identity projects i’ve worked on. This format allows me to take a much more in-depth case study sort of approach and to illustrate the process in more detail. Each project is split over two or three pages to show elements of its origin and its final use.
Take a look
A Base ReferenceFebruary 17th, 2009
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Minimalism Around the Web: Design Inspiration & WordPress Themes
Baseref has been added to David Leggett’s wonderful collection of Minimalist Websites. The article lists nineteen sites and a few lovely WP themes. Also in the list is Thommay’s constantly awesome site.
UncategorizedFebruary 16th, 2009
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Inspired by: NR2154

Established by Jacob Wildschiødtz and Troels Faber, NR2154 has one of the tightest portfolio’s i’ve seen. Graphic design and identity that eschews every possible whimsy. Simply method; bold, stark, lovely method.
Take a look
UncategorizedFebruary 12th, 2009
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Greenwood Brook Dress-Rehearsal

Tonight marks the first public outing for any kind of branding so far on our GB side-project. Still far too early to go into details on that but we’re presenting the concept with on-screen and printed backup. I’m primarily interested in how the noisy imagery goes down, both from an outside perspective and how it prints. We’re only using a digital process for this outing, so have very limited stocks available to us but i see this as a dress rehearsal for using the noisy artwork on much rougher, matt stocks in the future. The printed result shouldn’t be as noisy as the on-screen stuff, which is a little too heavy and sharp.
More on Greenwood Brook in my Identity_ folio.
ProfissionFebruary 10th, 2009
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Ace of Hearts

For two reasons, one of which is the forthcoming Humhum cards project. I got lucky when asked to tackle the Ace of Hearts; a nice, comfortable and somewhat regal card to work with. I wanted to do something in stone – something very austere. A certain somebody close has been cracking hearts recently so i think this was also something of a therapeutic process. It isn’t broken, and is adorned with a sash to indicate a solemn authenticity.
Print Res Version
MagnasomaFebruary 6th, 2009
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Best Portfolio’s of 2008
Baseref is featured in Spyline’s Best Portfolio’s of 2008. Some lovely stuff in there, thankyou guys!
UncategorizedJanuary 27th, 2009
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