Why This? Why Now?

There are two questions i’ve been asking myself a lot recently. These aren’t them, but they’re close; they bridge the gap between the way you think and the way i think. I have been toying with the idea of a less structured, more direct communication medium for a while now. My personal portfolio and the Profission site don’t get updated very often; once, maybe twice a year. It takes an amount of time to see a project through from brief to delivery, and often a further period to photo or present the result of that project in a way I can use in a portfolio. This leaves me then with infrequent but significant updates, and a problem – what about the little things that get left behind and what about the process? Neither of these can be explored in that environment.

So, for want of a better term, a blog. This site exists to fill in the gaps, to focus on fleeting things and to explain what is going on – perhaps as much for me as anyone else. You’ll find works in progress, updates and things that inspire me here, and that was the answer to my first question.

This site also acts as an umbrella for the various portfolios of work i maintain. There are significantly three of them; Baseref, Identity_ and Magnasoma. Baseref is an ongoing portfolio of selected work, updated yearly. Identity_ is a niche within that model that allows me to review my corporate identity work and present it as a visual case study. Magnasoma is a collection of self-initiated artworks that bear little or no meaning to anyone except me. Unfortunately in the last few years whilst i’ve been setting up and focussing on Profission with Alex this has taken something of a back seat, but its an addiction and a therapy; and like both its only a matter of time before a top-up is required. More on that soon. That answers the second question; if i have made a conscious decision to split what i produce into different vehicles, how can i collect them? The answer is omnipresent, top right.

Tim

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