Leeds-based graphic designer Ben Jeffery has an incredible eye for layout and has recently worked with Rankin on his newest magazine project The Hunger. In all of his projects you’ll find a well considered, incredibly tight presentation that effortlessly communicates the editorial in as minimal and achingly sharp method as i think its possible to produce.
Leeds-based graphic designer Ben Jeffery has an incredible eye for layout, but he’s not a man of many words; infact i can’t find much about him anywhere, and that makes him all the more special. Ben has recently worked with Rankin on his newest magazine project The Hunger. He has this to say about the magazine:
“Hand-scrawled typography – all written by Rankin himself – is used on the cover, the masthead and throughout as section titles, reflecting the personalised spirit of the magazine. Other than that, it’s quite simple. We’ve opted for a single type size throughout for all pull quotes and headlines, allowing the photography to take precedence and supporting that calm, timeless quality of the content.
ITC Novarese is our chosen body copy. With sharp serifs, it has a classic and greek feel, which sits well against our chosen headline typeface, Gotham (with wide tracking). There’s a sense of history, refinement and also modernity. Rankin’s photography is modern, but appreciatively nods to classical photography. The coupling of Gotham with ITC Novarese works on aesthetic and conceptual levels.
The understated design is supported by occasional and considered embellishment through colour, typographic furniture and illustrative languages, which reference the content of the relevant piece.”
A quick look through his portfolio reveals more work with Rankin and other fashion-led publications. In all of his projects you’ll find a well considered, incredibly tight presentation that effortlessly communicates the editorial in as minimal and achingly sharp method as i think its possible to produce. It’s all about reduction.
