Optegra Financial

After a winter of web projects its time to unveil a new brand for this small financial reporting consultancy. Using a custom version of Didot to float two words together the logotype aims to show simplicity and balance. Negative space is cut into the last letter of the first word, and first letter of the second word to marry them together and speed the pronunciation. A contrasting slash is added to the negative space when the logotype is used in isolation.

Rendered in silver foil against monochrome the logotype is strong and simple and is complimented with the use of a strong green-blue or purple gradient that creates a very original and distinctive brand within its sector. More photos in my Flickr Artwork set.

More photos in my Flickr Artwork set.

Profission

May 4, 2010

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The Anatomy of Story

The Anatomy of Story is a masterclass in scriptwriting for film by screenwriter John Truby. This poster illustrates the five story arcs Truby described in the opening chapter of his book; likening them to processes and elements found in natural and man-made environments.

Magnasoma
June 19, 2013

Instagram 2012

The first of two A0 posters produced during spring 2013. This piece is a calendar grid view of 80ish of my most cherished Instagram uploads over 2012, each tagged with their location and arranged in date order. Printed by large-format printers Onward Display in London.

Magnasoma
June 17, 2013

Beyond the 960 Grid

Since its inception the 960 Grid system has been an important tool for digital designers, but we’re at the end of the 960 Grid’s reign now. To mark its importance to me I wanted to show how the 960 Grid works with our new Profission agency site.

Profission
April 30, 2013

Learning To Curate

The way creatives learn and develop their skill has changed; coffee-table design books are dead and increasingly the resources designers rely on are becoming digital and transient. As purely print-based periodicals like Grafik and ID close, creatives are nurturing their own digital resources to keep track of their inspiration and to understand trends and new directions in design. And it is in this space that the creative becomes curator.

Magnasoma
February 25, 2013

Vermibus

Spanish artist Vermibus’ work begins and ends in the street. By manipulating the image through removing the flesh of his subjects, Vermibus dehumanizes those figures that were already depersonalized, but he is, in fact trying to find the aura of the individual, the personality that was lost.

Uncategorised
January 19, 2013

Advies

“We don’t want it to look like a financial services website, and… iPad!” And with these words the brief began. City-based firm Advies are award-winning Independent Financial Advisors who asked us to help them explain themselves.

Profission
October 31, 2012

Happycentro

Verona-based Happycentro have been doing some interesting things with origami recently. The Italian studio were recently asked to design and produce a unique invitation for the opening of Louis Vuitton’s Osaka store in Japan. The result is a paper object featuring complex origami folds and a variety of printing and foil/film blocking techniques.

Uncategorised
September 6, 2012

Scott Pommier

Scott Pommier’s work echoes the halcyon days of the late sixties American motorcycle culture and he very naturally fits into the scenes he’s shooting; his camera chasing the instant, rather than composed for it.

Uncategorised
August 4, 2012

Kim Høltermand

Kim Høltermand navigates his world as if he’s the last man on Earth. His works allow us to see form as does their architect, whether that be through the eyes of the men who planned them or through the processes of nature and time.

Uncategorised
June 14, 2012

Leif Podhajsky

The rather unique album art for Young Magic’s recent album; Melt brought Leif to my attention. Infact, he’s been very busy. With recent commissions for Grimes, Lykke Li, The Vines and Tame Impala you will have seen his work before.

Uncategorised
June 8, 2012