
Back in 2004 whilst at Kleber I was asked to create a site for Italian composer and producer Ferdinand Arno, promoting his studio; Quiet, Please! The concept had a special pre-requisite – the site was to have no descriptive words at all, so we’d need to look at an alternative way of communicating the concept. What started with that concept then evolved a couple of times over the next few years!


Back in 2004 whilst at Kleber I was asked to create a site for Italian composer and producer Ferdinand Arno, promoting his studio; Quiet, Please! The concept had a special pre-requisite, and not a particularly SEO-friendly one either, but Ferdinand didn’t really need the positioning. The site was to have no descriptive words at all, infact the only words that appeared in the whole site were in the navigation and the listings within the music library. And a restrained few on the contact form.
In order to present the methodology of the studio we needed to come up with a set of visual assets to communicate what the site, and the studio were about. Tom (Muller) and I came up with a sort of pulse-based flash intro (yes this was still acceptable then) that illustrated the intro music through the use of varied circular elements, blurred and in a small gamut of colours. The gentle bloom and undulation of these assets across a letterbox canvas picked out the audio and shaped it into something we could then translate to other elements of the site.
Later i took these assets and worked them up for a series of flat poster graphics that comprised a Magnasoma mini-series called Fluorescent Dialogue with ideas foraged from research into radial interfaces.
When it came to producing a series of eight abstract elements to accompany our service areas for the first Profission website and in printed collateral the same underlying concepts worked equally as well. Expressed as a series of brightly coloured circle elements in arrangements over black, these distinctive assets proved themselves to be a crucial component of what made the original site quite special. Later Alex and I looked at producing a colour-inverted version of the site to make portfolio presentation a little easier but other projects intervened and there was never enough time to produce the site, so they lay in template unused. I’ve always been quite fond of them so its nice to see them again.










