
An identity for Jan and Hilde’s new fashion photography blog Porn & Beauty. As Jan writes in summary; “It’s a place for us to present photography we adore, respect or just plain find interesting. Contrary to what the name suggests, we will not post a whole lot of porn here, so put it back in your pants” the logo is a playful and equally contrary take on the two keywords. The identity, though, revolves around the all-important ampersand.

An identity for Jan and Hilde’s new fashion photography blog Porn & Beauty. As Jan writes in summary; “It’s a place for us to present photography we adore, respect or just plain find interesting. Contrary to what the name suggests, we will not post a whole lot of porn here, so put it back in your pants” the logo is a playful and equally contrary take on the two keywords. The identity, though, revolves around the all-important ampersand.
Finding the right one for this identity was crucial – it holds both words together and forms the foundation for how the identity is to be read. Emigre’s Missionary face (Miles Newlin 1991) was perfect for this; the flowing, whimsical flourishes collect into an elegant and playful open face that perfectly toys with legibility, avant-garde enough to compliment the strong, stark forms of Linotype’s Alternate Gothic No.2, which is currently enjoying something of a renaissance. The blog features a simpler non-textured version. This one was just for fun.












i love it so much.