Recently at Profission we’ve been beavering away on a brand new site for emerging production music agency Cinephonix, and we’re very pleased with the result. The site features a unique track filtering system aimed at providing the user with the perfect track – the filters react to the choices the user makes, removing incompatible options and reducing the huge library of tracks down to the most relevant items.

Recently at Profission we’ve been beavering away on a brand new site for emerging production music agency Cinephonix, and we’re very pleased with the result. The site features a unique track filtering system aimed at providing the user with the perfect track – the filters react to the choices the user makes, removing incompatible options and reducing the huge library of tracks down to the most relevant items.

Backed by an instinctive search system and themed playlists prepared by the administrators at Cinephonix, the site is geared towards giving users searching for production music an opportunity to experience the library in their own way, at their own pace. With staff picks, features on composers and a very comprehensive knowledge base this young upstart is set to face its more-established rivals straight-on and bloody a few noses.

Visit Cinephonix.

Our work with the GSMA continues with two fresh sites on a new platform. Working with their pioneering initiatives in the Mobile Broadband and Embedded Mobile sectors, these sister sites build on the success of our original work with the GSMA and feature comprehensive libraries of resources and showcase new, innovative devices, wrapped up in a bold house style to take the association forward.

The sites are targeted at industry-savvy professionals working within the community and promotes the initiatives with industry resources and information on how this emerging technology benefits us all. GSMA Mobile Broadband, GSMA Embedded Mobile.

Our work with the GSMA continues with two fresh sites on a new platform. Working with their pioneering initiatives in the Mobile Broadband and Embedded Mobile sectors, these sister sites build on the success of our original work with the GSMA and feature comprehensive libraries of resources and showcase new, innovative devices, wrapped up in a bold house style to take the association forward.

The sites are targeted at industry-savvy professionals working within the community and promotes the initiatives with industry resources and information on how this emerging technology benefits us all.

GSMA Mobile Broadband
GSMA Embedded Mobile

After our very recent product range update to Gunn & Moore’s website i thought it time for a quick statistical recap to take a look at how the new site has fared since its inception. We took over the Unicorn Group account at the end of 2008, and have redesigned web presences for their two flagship brands from the foundations up.

After our very recent product range update to Gunn & Moore’s website i thought it time for a quick statistical recap to take a look at how the new site has fared since its inception. We took over the Unicorn Group account at the end of 2008, and have redesigned web presences for their two flagship brands from the foundations up.

Concerned that external e-commerce sites were gaining considerably better SEO positioning with its own products than the brand could manage through its sites, Unicorn wanted to focus on creating a simpler, more direct product range on their site that required less clicks to navigate and resulted in a much less linear experience with more cross-linking between products, and to other areas of the site. Backed up with information on the technical merits of their products, and a solid community offering which heralds their team – from world champion and international sportsmen to budding talent – the two sites would aim at capturing an audience with an interest in the sports and turn them into loyal followers of the brands.

The time between taking on the Gunn & Moore account and redesigning the site has afforded us a years worth of statistical information. Generally, more than 70% of traffic to the site comes from search engines, and almost all search terms focus on variations of the company name. Most of the site visitors are unique, with only 35% of visitors returning more than once.

We uploaded the new platform and with it, the 2010 range, at the end of February 2010. Concerned that, historically, GM’s dealer base have been able to publish their range online faster and to larger audiences than their own site could do, the brand has now decided to bring forward its public range announcement to match announcement dates for dealers, hence the October release of the 2011 range.

Profission added standard good-practice features to the site and its bespoke content-management system, such as full URL masking, better content association, clearer linking across the site and considerably more product and team association. Our goal for this initial stage was to develop a completely new platform to contain exactly the same content as the original site and show how a considered, coherent site backed up with solid standards-compliant code could bring Gunn & Moore’s brand ownership back and ensure a better experience.

The statistics show us that literally over a period of a day, with no public attention or increase in inbound links from referrers, viewers were spending longer on the site and finding more information to browse. Consequently the Bounce Rate drops to a healthy 33% as viewers coming in from search engines are exploring.

Over the entire period we see a steady increase in traffic to the site, and in particular traffic from search engines as Gunn & Moore slowly start to gain ownership of search terms that other sites have enjoyed and we start to see results for new products as well as terms surrounding the company. On this side of the curtain we must obviously communicate and preach the benefits of considered design and production at all stages of the project build and deployment, but it is sometimes difficult to manage clients expectations and illustrate why doing something properly is better in the long run than doing things quickly.

Profission launch our second annual update for England’s finest batmakers; Gunn & Moore. The 2011 range now has a new look and feel and further advances to the site with 360° product views and updates to the product support sections. With new functionality coming to the site this winter we expect to see this brand grow on its strengths over the year to further concrete its reputation as the very best in the World.

Profission launch our second annual update for England’s finest batmakers; Gunn & Moore. The 2011 range now has a new look and feel and further advances to the site with 360° product views and updates to the product support sections. With new functionality coming to the site this winter we expect to see this brand grow on its strengths over the year to further concrete its reputation as the very best in the World.

GM Cricket.

I am very pleased to announce we have updated our Profission portfolio site. The original has site lasted us well for five long years whilst we we’ve been too busy to think about something new, but now that PR has kicked off on some of our larger productions we knew we had to address it as a matter of urgency. The new site aims to make case studies out of our more recent projects and the whole site seems to have acquired a rather unique eighteenth-century twang to it. Ahh; the fun of being your own client means nobody can stop you, but that’s okay, it’s been a lot of fun to create.

I am very pleased to announce we have updated our Profission portfolio site. The original has site lasted us well for five long years whilst we we’ve been too busy to think about something new, but now that PR has kicked off on some of our larger productions we knew we had to address it as a matter of urgency.

The new site aims to make case studies out of our more recent projects and the whole site seems to have acquired a rather unique eighteenth-century twang to it. Ahh; the fun of being your own client means nobody can stop you, but that’s okay, it’s been a lot of fun to create.

Please do take a look.

After a winter of web projects its time to unveil a new brand for this small financial reporting consultancy. Using a custom version of Didot to float two words together the logotype aims to show simplicity and balance. Negative space is cut into the last letter of the first word, and first letter of the second word to marry them together and speed the pronunciation. A contrasting slash is added to the negative space when the logotype is used in isolation.

Rendered in silver foil against monochrome the logotype is strong and simple and is complimented with the use of a strong green-blue or purple gradient that creates a very original and distinctive brand within its sector. More photos in my Flickr Artwork set.

After a winter of web projects its time to unveil a new brand for this small financial reporting consultancy. Using a custom version of Didot to float two words together the logotype aims to show simplicity and balance. Negative space is cut into the last letter of the first word, and first letter of the second word to marry them together and speed the pronunciation. A contrasting slash is added to the negative space when the logotype is used in isolation.

Rendered in silver foil against monochrome the logotype is strong and simple and is complimented with the use of a strong green-blue or purple gradient that creates a very original and distinctive brand within its sector.

More photos in my Flickr Artwork set.

As we get ready to launch the beta version of the BuyGB site i found a moment to photograph the stationery we produced in the run-up to the initial PR campaign. The brand itself is starting to mature now and is standing well on its own. There will be more about BuyGB in the near future and we’re very excited about the scope of the project and what will happen with it over the coming summer months.

As we get ready to launch the beta version of the BuyGB site i found a moment to photograph the stationery we produced in the run-up to the initial PR campaign. The brand itself is starting to mature now and is standing well on its own. There will be more about BuyGB in the near future and we’re very excited about the scope of the project and what will happen with it over the coming summer months.

More photos in my Flickr Artwork set.

As I type we’re a couple of weeks away from the beta launch of what is by far the largest-reaching project we’ve initiated within the Profission family. BuyGB has been a concept in the planning for a little while now and work on the project started towards the end of last year on building what has now become quite a complex and far-reaching online proposition. With Spring in the air the marketplace for this project is burgeoning and general interest in buying and producing local is increasing month on month. As we gear up for the beta launch Marketing Week have included us in their Local Strategies for Local People feature.

We are very excited about the prospects for this venture and more will be revealed when the public beta goes live soon.

Insite Tag is a brand-new online tracking solution that allows businesses to manage their advertising campaigns across multiple affiliate networks and advertising channels. The simple methodology behind the brand aims to associate the industry-standard term; “tag” with this particular platform – it is currently recognised as a technical solution, and competing platforms have also started an attempt to align their offering with the term.

Insite Tag is a brand-new online tracking solution that allows businesses to manage their advertising campaigns across multiple affiliate networks and advertising channels.

The simple methodology behind the brand aims to associate the industry-standard term; “tag” with this particular platform – it is currently recognised as a technical solution, and competing platforms have also started an attempt to align their offering with the term.

As the brand beds in, the ‘tag’ iconic will become the visual logo focus for the company, and in some cases can be used exclusively, without the typographic part of the identity, which naturally rests to the left of tag, and more personalises the identity.

Wow, its been one hell of a summer so far. We have three large projects running at the moment that are all as exciting as they are big! The first of which; a brand new site for Unicorn Darts has just gone live with the first of two phases. We believe we have some incredible functionality up our sleeves that will transform this simple offering into the most important site in its sport, but more on that later. To coincide with their brand new 2010 product range launch, and to celebrate a phenomenal year for their World Champions and new signings we hope we’ve put together a platform competent enough to see them through.

Wow, its been one hell of a summer so far. We have three large projects running at the moment that are all as exciting as they are big! The first of which; a brand new site for Unicorn Darts has just gone live with the first of two phases. We believe we have some incredible functionality up our sleeves that will transform this simple offering into the most important site in its sport, but more on that later. To coincide with their brand new 2010 product range launch, and to celebrate a phenomenal year for their World Champions and new signings we hope we’ve put together a platform competent enough to see them through.

A perfect recession-friendly sport. darts is gaining hugely in popularity and Unicorn are way ahead of the pack. We’ll do our part to keep them there…

View the site.

Quantum Mortgages stationery is included in this years Design And Design Book of the Year. The book documents a different piece for every day of the year, weighing in at well over 750 pages – its a great collection. Available through Index Books.

More at Design And Design.
Quantum Mortgages Corporate Identity case study.

In 2006 we successfully rebranded mortgage broker Quantum. Since then they have had a great ride, winning awards year on year and gaining recognition in their industry. Work has now started on a slight evolution to that original exercise to promote a wider spectrum of services. The new umbrella offering; Quantum Money will come into being after April with a new website and stationery.

In 2006 we successfully rebranded mortgage broker Quantum. Since then they have had a great ride, winning awards year on year and gaining recognition in their industry. Work has now started on a slight evolution to that original exercise to promote a wider spectrum of services. The new umbrella offering; Quantum Money will come into being after April with a new website and stationery.

Quantum Identity Case Study